Life Cycle of Fireflies and Lightning Bugs

Fireflies, also known as lightning bugs, are part of the beetle family (Lampyridae),  in the order Coleoptera. There are about 2,000 species of fireflies worldwide, with over 150 species in the U.S. and Canada.  Like all beetles, fireflies undergo complete metamorphosis with four stages in their life cycle: egg, larva, pupa, and adult. Egg (Embryonic Stage) The firefly life cycle begins with an egg. In midsummer, mated females will deposit about 100 spherical eggs, singly or in clusters, in the soil or near the soil surface. Fireflies prefer moist soils and will often choose to place their eggs under mulch or leaf litter, where the soil is less likely to dry out. Some fireflies will deposit eggs on vegetation rather than directly in the soil. Firefly eggs usually hatch in three to four weeks. The eggs of some lightning bugs are bioluminescent, and you may see them glowing dimly if youre lucky enough to find them in the soil. Larva (Larval Stage) As with many beetles, lightning bug larvae look somewhat wormlike. The dorsal segments are flattened and extend to the back and sides, like overlapping plates. Firefly larvae produce light and are sometimes called glowworms. Firefly larvae usually live in the soil. At night, they hunt slugs, snails, worms, and other insects. When it captures prey, the larva will inject its unfortunate victim with digestive enzymes to immobilize it and liquefy its remains. Larvae emerge from their eggs in late summer and live through the winter before pupating in the spring. In some species, the larval stage lasts well over a year, with the larvae living through two winters before pupating. As it grows, the larva will repeatedly molt to shed its exoskeleton, replacing it with a larger cuticle each time. Just before pupating, the firefly larva measures about three-quarters of an inch in length. Pupa (Pupal Stage) When the larva is ready to pupate—usually in late spring—it constructs a mud chamber in the soil and settles inside it. In some species, the larva attaches itself to a trees bark, hanging upside down by the hind end, and pupates while suspended (similar to a caterpillar). Regardless of which position the larva assumes for pupation, a remarkable transformation takes place during the pupal stage. In a process called histolysis, the larvas body is broken down, and special groups of transformative cells are activated. These cell groups, called histoblasts, trigger biochemical processes that transform the insect from a larva into its adult form. When the metamorphosis is complete, the adult firefly is ready to emerge, usually about 10 days to several weeks after pupation. Adult (Imaginal Stage) When the adult firefly finally emerges, it has only one real purpose: to reproduce. Fireflies flash to find a mate, using a species-specific pattern to locate compatible individuals of the opposite sex. Typically, the male flies low to the ground, flashing a signal with the light organ on its abdomen, and a female resting on vegetation returns the males communiquà ©. By repeating this exchange, the male homes in on her, after which, they mate. Not all fireflies feed as adults—some simply mate, produce offspring, and die. But when adults do feed, they are usually predacious and hunt other insects. Female fireflies sometimes use a bit of trickery to lure males of other species closer  and then eat them. Not much is known about firefly eating habits, however, and it is thought that some fireflies may feed on pollen or nectar. In some species, the female adult firefly is flightless. She may resemble a firefly larva but have large, compound eyes. Some fireflies dont produce light at all. For example, in the U.S., species found west of Kansas do not glow.

Video Games Should Not Be Classified - 989 Words

Video games should not be classified as â€Å"bad† and if someone classifies them that way then hopefully they have some kind of different outlook after reading this. Where video games get this negative outlook is from the inglorious bastard genre of the â€Å"action† or first person shooter, when in reality, that’s one genre of 10’s if not 100’s of others that are established. Video games do in fact have beneficial attributes even though people think of them as addictive brainwashing mechanisms, and there are means to make video games a learning technique. Six experts on video games collaborated, and this is what they had to say. Daphne Bavelier and Shawn Green stated how video games have beneficial factors to them. They focused their attention on the action genre by saying that, Indeed, playing this type of game results in a wide range of behavioral benefits, including enhancements in low-level vision, visual attention, speed of processing and statistical inference, among others (Bavelier, Green, 2011). Action games deliver high intensity, faced paced decision making and processing; and with this exposure, players begin to harness their skills to judge situations quickly and act upon them. Each game differs from one another even in the same genre, and the ability for a gamer to not only hone in on fast processing and decision skills to support a pleasurable outcome, but it also affects their motor skills. Which is what brought Doug Han to say that, Depending on the type ofShow MoreRelatedDo Violent Video Games Cause People?926 Words   |  4 PagesDo violent video games cause people to act out violently? Some people argue that video games have nothing to do with real life actions of people. 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Theory of Data Communication Free Essays

Btec National Unit 8 – Communications Technologies |Hand-in date |Return date | |Assessment No: 8. | | | |Assessment Title: The theory of data communications | | | |This assessment has been internally verified by: Edexcel | | | |Hand out date: 21/10/10 Hand in date: 21/11/10 | | | |On going assignment used as a delivery tool | | | This assessment provides the opportunity to meet the grading criteria for the unit as indicated in the grid below. Student Name: Learner Authentication Statement If you copy from someone else or allow another candidate to copy from you, or if you cheat in any way you may be disqualified from at least the assignment concerned. We will write a custom essay sample on Theory of Data Communication or any similar topic only for you Order Now Any help or information you have received from people other than your subject teacher must be clearly identified in the work itselfAny books, information leaflets or other material (eg videos, software packages or information from the internet) which you have used to help you complete this work must be clearly acknowledged in the work itself. To present material copied from books or other sources without acknowledgement will be regarded as deliberate deception. Declaration by learner I have read and understood the above statements. I have produced the work without help except for help from my subject lecturer and the help which I have declared in the work itself. I have acknowledged all source material in the work itself.Write suitable materials for Chapter 1, section 1 which explains the purpose and workings of basic communication devices and the principles of signal theory. Task 1b M1 Explain techniques that can be used to reduce errors in transmissions Add a section 2 to your gui de (entitled ‘Error detection and correction’) which explains the techniques that can be used to reduce data transmission errors. Task 2 and grading criteria covered TASK 2 P3Describe communication protocols used and explain why they are important D1Critically compare the OSI seven layer model and the TCP/IP model Write section 3 (entitled ‘Communication protocols’), which should include a description of the communication protocols in common use and explain why protocols are important.Write a detailed comparison of the OSI seven layer model and the TCP/IP model, commenting on the approach taken and the suitability of each of the models. Guidance notes THIS ASSIGNMENT IS VERY MUCH ABOUT EXPLAINING THE BASIC THEORY THAT LIES BEHIND COMMUNICATION TECHNOLOGY. THERE ARE LOTS OF SOURCES FOR THIS INFORMATION IN BOOKS AND ON THE INTERNET, BUT REMEMBER WHAT YOU WRITE MUST BE IN YOUR OWN WORDS; YOU CANNOT COPY MATERIAL DIRECTLY FROM THESE SOURCES.For Task 1a you will need to list the various types of communication devices and explain how they are used. Note that the unit content makes a distinction between ‘general’ communication devices, network components (servers, workstations, NICs, etc. and interconnection devices (hubs, routers, switches, etc. ). For this task (covering P1) you should be describing general communication devices, not specific components which are covered in Assignment 3. In practice, it might be quite difficult to make this distinction, but don’t spend too much time describing network components in this assignment. In terms of communication devices, the unit content mentions wired devices, such as DTE devices (e. g. , a computer) and DCE devices (such as a modem), and wireless devices (such as mobile phones, PDAs and laptops, etc. ). You need to explain in outline the way these devices can be connected to a network.To cover P2 an explanation of digital signal theory is required. Refer again to the unit content to see the issues you must cover. For Task 1b you need to write an explanation of the techniques used for error reduction. The only technique mentioned in the unit content is checksums, but other simple techniques such as parity might also be covered. For Task 2 an explanation of what protocols are, why they are important and examples of ones in common use are required. To achieve D1 you will need to write a detailed comparison of the OSI and the TCP/IP models. This will need to point out the similarities and differences between the two models. LEARNER INSTRUCTIO The theory of data communications | |By Olateju Famuyiwa | | This book gives details of the basics of communication devices and methods of communication used within networking and the | |internet environment. | Table of Content Data Circuit-terminating Equipment (DCE)4 Wireless Devices4 The principles of signal theory5 Data5 Denary to Binary5 Data Packets5 Asynchronous and Synchronous Transmissions6 Bandwidth (Analogue)6 Bandwidth (Digital)6 Section2 Error detection and correction6 Parity (Odd and Even)6 Cyclic Redundancy Check (CRC)7 Chapter 27Section3 Communications Protocols7 Hyper Text Transfer Protocol (HTTP)7 Transmission Control Protocol/Internet Protocol (TCP/IP)7 File Transfer Protocol (FTP)8 Open Systems Interconnection (OSI)8 OSI Seven Layer Model9 TCP/IP Four Layer Model10 Critical Comparison10 The Session Layer (OSI)10 The Presentation Layer (OSI)10 The Application La yer (OSI)10 How OSI builds up applications10 How TCP/IP builds up applications11 Transport Layer (OSI)11 Transport Layer (TCP/IP)11 Comparing Transport for both Models11 Network Vs. Internet. 11 Data Link/Physical Vs. Subnet11 Assignment 8. : The theory of data communications I recently just got a job as a junior technician at NetCo; NetCo is a company that manufactures networking hardware such as switches, routers, etc. .. They’re planning to start up a networking academy (rather like the Cisco Network Academy) and create related qualifications. The project manager has approached me so as to prepare some learning materials for ‘Chapter 1’ of the online course. Chapter 1 is entitled ‘The Theory of Data Communications’. The chapter will be subdivided into a number of sections. And I’ve decided that the materials shall be produced in the form of a Word document. Chapter 1 Section1Identify and explain types of communication devices There are different types of communication devices; Communication devices are electronic hardware that interacts (communicates) with each other to perform specific tasks. The technologies that are used to communicate are data terminal equipment (DTE) and data circuit-terminating equipment (DCE). Another type of communication devices would be Wireless devices. I plan to explain all the above in detail. Data Terminal Equipment (DTE) DTE is a form of expression for a device that is at the end of the line. Examples of this could be a modem, network interface card (NIC), mobile phone or Bluetooth.DTEs differ depending on its purpose, for example, with Bluetooth, size and range are an important feature and with mobile phones, the quality and bandwidth are more important. Network cards and modems exist in a range of formats that are designed for a wide range of speeds i. e. bandwidth depending on the type of network being used. Data Circuit-terminating Equipment (DCE) DCE and DTE work together by the DTE connecting to the Internet or network service offered by the DCE. This is network equipment which controls the communication. Some examples of these are: †¢ A Bluetooth dongle in a PC, which is used to synchronise a mobile phone or PDA. †¢ A switch in a communications/server room at school, college or work, which will connect all the computers to the Local Area Network (LAN) and the InternetWireless Devices Wireless devices are devices which transmit their data over the air. Types of mobile communication devices would be third (3G) and (2G) group of mobile phones, wireless laptops and wireless PDAs. Wireless networks use the 802. 11x standard. This is the IEEE standard (Institute of Electrical and Electronics Engineers) which defines the speed of the network and its range. The mobile phone network is a large connection of stations throughout the nation and internationally which allows subscribers to the service to communicate through low bandwidth voice system. The principles of signal theory Data The smallest portion of data is a bit.The word bit comes from Binary Digit which is either a 0 or 1. 0 or 1 means Off or On. This controls hardware within communication devices to perform operations. When bits are grouped together the can become more useful. For example, 8 bits of data will form 1 Byte. Denary to Binary Denary means 10 numbers. In our standard number system we have 10 numbers. These are: 0,1,2,3,4,5,6,7,8,9. Now to convert Denary to Binary, you must know the base 2 rules. These are similar to units, tens, hundreds that primary school children are taught. So for example say†¦ I want to convert the denary number 37 into binary. I would do this by taking the number and dividing it by 2 each time: Divide by 2 |37 |Remainder | |Divide by 2 |18 |1 | |Divide by 2 |9 |0 | |Divide by 2 |4 |1 | |Divide by 2 |2 |0 | |Divide by 2 |1 |0 | | |0 |1 | Now what I do is take the remainders from the bottom of the table going up: 100101. With this I will now do 2 to the power of X, X being 0,1,2,3,4,5,6 etc. 25 24 23 22 21 20 – This is the 2x 1 0 0 1 0 1 – This is the binary for 37 32 16 8 4 2 1 – This is the base 2 ruleNow to check that the binary is correct I will take the base 2 numbers where the binary is a 1 and add them together. I should get the denary number: 32+4+1=37 This is how denary is converted to binary. Data Packets In networking, data must be formed in a package to be able to be transported over a network. Package formats vary for different types of networks. However the term data packet is always used to describe a package. A packet will contain a minimum of the foundation address, the destination address, data and error control. The foundation address is sent so the destination knows who sent the data. The destination address is used to find the right destination.Data is the actual information being sent. Error control is sent to help identify problems with the data once it has arrived at its destination (see chapter 1b for error detection techniques). Asynchronous and Synchronous Transmissions Asynchronous transmission means that the receiving device must accept the receipt of data before the source device will send more data. In synchronous transmission, both devices will synchronise with each other before any data is sent. Bandwidth (Analogue) Analogue signals are sine waves which look like the waveform in image 1. Sine waves are known as analogue signals is because they are an analogy of sound waves which travel in the same way.Analogue bandwidth is the number is cycles that occurs with the sine wave over a period of time, for example in image 1, the wave is 1Hz and occurred within 20ms so the bandwidth is 1Hzpms (1 Hertz per millisecond). So, finally, the bandwidth of an analogue signal is the difference in frequency between the highest and lowest frequencies contained in the si gnal. Bandwidth (Digital) Digital bandwidth is different to analogue bandwidth because digital signals are either 0 (off) or 1 (on) and look like squares (see image 1. 2). Digital bandwidth is the quantity of data that can be sent through a transmission over a specified period of time. These are generally measured in Bits per second (bps), Kilobits per second (kbps), Megabits per second (mbps) and Giga bits per second (gbps).Section2 Error detection and correction Parity (Odd and Even) Even  Ã¢â‚¬â€œ Parity checking is usually used for Bytes of data. A parity bit is added to every Byte of data transmitted, whether the ninth bit is ‘0’ or ‘1’ depends on the combination of the other eight bits. If there is an uneven number of ‘1’s then the parity bit will be a ‘1’, if there is an even number of ‘1’s the parity bit will be a ‘0’. There should always be an even number of ‘1’s in the data. For example: 1011001 Parity bit = 0 Odd  Ã¢â‚¬â€œ This works the same way as even parity checking, however, instead of the ‘1’s equalling an even number, they should equal an odd number.For example: 1011001 Parity bit = 1 Parity checking is easy to apply and can detect errors, however, it cannot correct errors, therefore, if an error is detected the data would need to be transmitted again. This method does not always work, this is because only an odd number of bits in error can be detected, if there is an even number of bits but there is still an error, this will not be detected. For example: 1011001 could be transmitted as 1100011. This is not the way that the data should have been transmitted but the error would not be detected because the data has an even number of bits in error. Cyclic Redundancy Check (CRC) Cyclic Redundancy Check is an error-detecting system. It performs a long division equation where the answer is thrown away and the remainder becomes the result.The data is then transferred and the same equation is done at the other end, if the remainder of the equation isn’t the same as the receipt, the data is corrupt and therefore rejected. Chapter 2 Section3 Communications Protocols Hyper Text Transfer Protocol (HTTP) Hyper Text Transfer Protocol is a set of rules that order the distribution of information over the internet. Its use to retrieve hypertext documents, which are interlinked text documents, led to the development of the World Wide Web. HTTP is a request and response made by the client and server, the client being the end user and the server being the web site. A client that makes a HTTP request using a web browser is known as a User Agent.The server, which stores resources such as HTML files or images, is called the Origin Server. Between the User Agent and the Origin Server may be intermediaries i. e. a negotiator who acts as a link between parties and examples are proxies, tunnels and gateways. HTTP is not controlled by the TCP/IP model and is the most popular application on the internet. Transmission Control Protocol/Internet Protocol (TCP/IP) The Internet Protocol Suite (or TCP/IP) is a set of protocols for communication used for the internet and similar networks. Its name derives from the two most important protocols in it, Transmission Control Protocol (TCP) and Internet Protocol (IP), which are the first protocols in the Internet Protocol Suite standard.The Internet Protocol Suite may be viewed as a set of layers that work together in the transportation of data from one place to another. The TCP/IP model consists of four layers, from lowest to highest they are the: †¢ Link Layer †¢ Internet Layer †¢ Transport Layer †¢ Application Layer File Transfer Protocol (FTP) File Transfer Protocol is a protocol that is used to transfer data from one computer to another computer or device. FTP is a protocol for file transfer which allows the transfer and change of files over a TCP network. A FTP client connects to an FTP server and the client can then make changes, add or delete files on the FTP server. An example of an FTP client would be the webpage upload feature on Microsoft FrontPage.FTP has been designed so files can be transferred to any FTP server regardless of operating system type or version. Open Systems Interconnection (OSI) The Open Systems Interconnections Basic Reference Model (OSI Reference Model or OSI Model) is a description for layered communications and network protocol design. This was developed as part of the Open Systems Interconnectio n intelligence. Basically, network architecture has been divided into seven layers. From top to bottom, these layers are: †¢ Application †¢ Presentation †¢ Session †¢ Transport †¢ Network †¢ Data Link †¢ Physical This is known as the OSI Seven Layer Model. Each layer is characterized by their formation. These provide services to the layer above and receive services from the layer below it.An example of this would be a layer that can provide error free communications across a network provides the path needed by applications above it. It then calls the next layer below it to send and receive packets that make up the contents. Comparison between the OSI seven layer model and TCP/IP model OSI Seven Layer Model The OSI Seven Layer Model is a model for data transfer through layered communications allowing data from one PC to be able to be read by another PC anywhere in the world. This model packets the data into many layers, an example would be the layers of an onion, so it then transfers itself to another computer where it goes through the same seven layers but in the opposite direction to unwrap those layers.See image 6 for the structure of an OSI Seven Layer Model. These layers don’t communicate across to their ‘doppelganger’ layer on the other computer. If they wish to communicate, they have to go through all the other layers that stand between them and their ‘doppelganger’ layer. This table to the right is basically explaining what each layer’s job is. (Table obtained from www. humanreffence. com under the download section) TCP/IP Four Layer Model The TCP/IP model captures data to provide idea of protocols and services. Data is captured in the same way as data is within the OSI Seven Layer Model, so data has to be captured on each level in the same way.The OSI Seven Layer model and the TCP/IP model are both similar in that they both use layers to perform tasks. They also have 2 layers that are very similar, the Transport and Network layers. The TCP/IP internet protocol suite has a wide range of protocols working at each layer of the OSI and TCP/IP models. Critical Comparison OSI and TCP/IP are both similar in a few ways, these being that they both work with layers to communicate, they are both a set of rules and they were also developed alongside. The Session Layer (OSI) In the OSI model, the Session layer allows two devices to hold on going communications called a session across a network. This is not found in TCP/IP.In TCP/IP, these characteristics are found in the Transport layer. The Presentation Layer (OSI) In the OSI model, the Presentation layer handles data format information for communications across a network. This is done by converting the information into a common format that both sides can understand. This is provided by the Application layer in the TCP/IP model. The Application Layer (OSI) In the OSI model, the Application layer is the top most layer of the model. It provides a set of interfaces for applications to gain access to services within a network as well as access to network services that support applications directly e. g: OSI – FTAM, VT, MHS, DS, CMIP TCP/IP – FTP, SMTP, DNS, SNMPAlthough the idea of an application process is common within both, their approach to the task of constructing application entities is very different. How OSI builds up applications OSI demands that distributed applications operate over a strict hierarchy of layers and are constructed from a tool kit of standardised application service elements, making them compatible. How TCP/IP builds up applications In TCP/IP, each application is created on whatever set of functions it needs beyond end to end transport to support a distributed communications service. Most of these processes build upon what it needs and assumes that only an underlying transport method (such as a datagram or connection) will be provided. Transport Layer (OSI)In OSI, the Transport layer takes the data that is going to be sent and breaks it down into individual packets that are sent and then reassembled by the Transport layer at the destinatio n. It also provides a signalling service which tells the sender that the destination had received the data has been successfully received. Transport Layer (TCP/IP) In TCP/IP, the Transport layer introduces two transport protocols, TCP and UDP. TCP implements reliable transportation of data whereas UDP doesn’t. The reason this is, is because TCP required acknowledgement to ensure that data is sent correctly and successfully. If an error is detected, the packet can be resent. UDP just broadcasts the data without any need for a reply from the destination therefore data transportation will be faster but will be less reliable as errors can occur.Comparing Transport for both Models Transport for both models is very similar as they both contain transfer protocols that required acknowledgement that data has been received by the destination. While this would be slower, this is more effective as data will always end up being sent correctly. Network Vs. Internet. Both OSI and TCP/IP support a connectionless network service. OSI’s CLNP is practically identical to the Internet’s IP. Both are best-effort-delivery protocols. They are virtually identical but the one major difference that sets them apart is that CLNP supports variable length addresses whereas IP supports fixed, 32-bit addresses. How to cite Theory of Data Communication, Papers

Social Media Networking Refers To the Use of Social Media Channel

Question: What Is the Social Media Networking Refers To the Use of Social Media Channels? Answer: Introduction Social media networking refers to the use of social media channels for communicating advertisement message to the target customers. The social media communication has several disadvantages and advantages and the business organizations struggle to find the best manner to use them. The presence of the internet-based social media has made it possible for a single person to communicate with the thousands of people all across the people. The social media provides immense opportunity for an organization to present itself and its products in a dynamic manner so that the communities and individuals remains interested. In social media networks, the companies can use a number of methods such as post, tags and blogs to post and attract potential customers. The content developed by the social media can be defined as a newly generated resource of online information, which the users create, spread and use to educate each other about the attributes and qualities of different consumer products. Due to its use of use, speed and reach, social media has become an essential part of the marketing strategy of the organizations. Moreover, social media promotions, marketing intelligence, sentiment research, public relations and customer management are the sub-disciplines of marketing (Christou, 2016). In this regard, the present literature review examines the role of benefits and the drawbacks of social media for the hotel service industry. Benefits of Social Media Marketing Hensel and Deis (2010) has discussed the benefits of using social media marketing methods for driving the profit ration and sales of an organization. The social media has become the driving force in the information age wherein the general public has attained the capability to create and consumer information and immediately distribute it on the internet. Different social media such as Facebook, MySpace and Youtube provides the business organizations with the opportunity to instantly connect with their customers and create a buzz regarding the new product. The literature has cited that after Faacebook, blogging is the most common tool for networking and social media tools. Online communities are also beneficial for the business organization as they provide cross-selling opportunities to different user groups who share same user platform. The business organizations cannot ignore social media marketing due to its immense benefits. It is commonly used by the consumers to take opinions of millions of other consumers. A large number of business organizations device strategies to influence the public opinion to drive its sales. The consumers can share ideas, photos, and video with social media. The business organizations have also realized that with the increased interaction with the social media websites, the companies can effectively meet the demand of their consumers. In the views of Mangold and Faulds (2009) has stated that with the emergence of the social media the traditional promotional techniques have changed. The social media can also be referred as consumer-generated media which refers to the variety of sources of online information which is created, initiated, generated and circulated online. Social media entails variety of online platforms such as blogs, company-sponsored discussions, chat rooms, consumer product or service ratings and internet discussion boards. The authors have similar views to Hensel and Deis (2010) regarding the use of social media and its benefits for the business organizations. However, the authors discuss the manner in which social media marketing is different from the traditional mediums of marketing communication. The literature cites that in contrast to the traditional marketing mediums, wherein the marketers possessed all the control over the marketing communication, the marketer possesses little control over s ocial media channels. In the views of Kaske, Kugler Smolnik (2012), with the increased popularity of the social media the companies are extensively using it for increasing their customer base. The business executives are challenged by trade-offs between different marketing initiatives. The decision of the marketing executives is based on the profit maximization of the organization. If the long term benefits of the social media are more than the cost, it will certainly be implemented by the organizations. Similar to the above discussions, it can be cited that the social media marketing methods can be used to increase the customer outreach, improved business generation, increased customer loyalty, improved customer satisfaction and avoidance of customer dissatisfaction. The most important benefit of the social media is that it has a relatively greater outreach with low costs. Pollock Rindova (2003) has discussed that social media platforms assist the business organizations to achieve greater sales as they assist the organization for direct call for action and access to the target market. Several companies have used social media for crowdsourcing and showcasing available discounts. The social media interaction also assists the companies in enhanced customer retention and increased customer loyalty. The companies can actively participate and steer communication with a large number of customers. Other than that, the companies can create a specific sphere of influence which can be created by the social media. Before the digital age, the customers opinion has minimum impact on the market dynamics. Social media is also critical in monitoring customer-to-customer communication and intervene when necessary. The word of mouth is considered as one of most persuasive form of promotion. The social media is also essential in increasing the transparency, enhancing the customers experience, analysing the feelings of the customers towards the product. Social media is also essential to reduce the market inefficiencies and increase the positively increase the competitiveness of the market. Vries, Gensler Leeflang, (2012) the investment the companies need to obtain new customers is much higher than investment in retaining the older ones. Therefore, retaining customers is beneficial for the companies. The companies can achieve high retention by linking brand to the social networks. The companies can also focus on resolving the customer issues as soon as they appear online to increase the customer loyalty. Improved customer communication is a qualitative advantage which can increase the social media visibility, permanence and reach to the customers. Drawbacks and Challenges in Social Media Marketing in Hotel Industry Minazzi (2014) has discussed that the major disadvantage of the social media is may spread outrage, discontent and ridicule among the employees. Therefore, it is important that the organization use social media monitoring to examine he customer satisfaction and avoid customer loss of trust and image. Verma, Stock and McCarthy (2012) have stated that in the hospitality industry, the customers heavily rely on the internet ratings and the feedback of the customers selecting the hotel for stay. The business and the leisure travellers both follow the recommendations of the fellow travellers as well as rely on the search engines to know more about the available hotels. The social media influences the marketing and the distribution on the hospitality industry. In this regard, it can be evaluated that the hospitality operators find it challenging to meet the standards of the international rating system and need to promptly respond to the queries and the comments of the social media experts. The literature has cited that traditionally, the most powerful marketing tool is word-of-mouth between the customers and the social media is an extension of this human network. The major challenge for the business organization with the arrival of the social media marketing is that the company has to r emain familiar with the latest patterns in the social media marketing and establish an attractive website to draw the interest of new customers. The search pattern of the customers initiates with the search of the hotels in the traditional search engines; later, the customers are search for the website of the company. If the website of the company is filled with negative reviews, it can reduce the customers to the company. The customer reviews can impact negatively on the willingness of the customers to book the hotel. According to the literature, the most significant challenge for the organization is fake reviews and feedback from the competing companies. It can be analysed that with the recent advent of the m-commerce and the smartphones, the customer reliance on the social media is increasing constantly. In regard to the business and the leisure travellers, it can be observed that location based innovations such as finding information about the services, directions to the establishment and the ability to make reservations in the organization has a positive impact on attracting the customers to the organization. The companies can use communication-based innovations such as text message, alerts, voice mails and wake up calls to increase the customer satisfaction. Noone, McGuire, Rohlfs (2011) have stated that the companies in the hotel industry are finding is difficult to keep up with the changing consumer demands. Although a large number of companies have adopted social media channels as a marketing strategy, the companies are yet to completely realize the full potential of the social media marketing on the marketing activities. The social media marketing is an effective strategy for customer acquisition and retention; however, there are several key issues which are needed to be considered in the development of social media marketing strategy. The company has to assure that its social media marketing strategy aligns and works in a coordinated manner with the sales and marketing activities of the organization. It is important for their effectiveness. Moreover, the companies should also consider whether they need a separate strategy for brand, owners and the corporate organizations. Another significant challenge is that the field of social media marketing is relatively new field and there are no experts available. The communicators have little knowledge regarding the property, location and the brand which can create discrepancies in the message transmitted to the customers. In the social media marketing, there should be in-house experts who have knowledge of the social media marketing. The companies can outsource the social media marketing activities to reduce the cost of the organization. According to Maha (2015), other issues in the social media marketing is that the web pages of most of the companies is not optimized. The hotel page should redirect the visitors to their official Facebook page, Twitter account and YouTube account. When the companys website is not linked with the social media page of the company, it is reducing the number of potential customers for the organization. Another mistake that the business organization perform is not to stay active at their official social media pages. Although, it is not necessary to always stay active at the social media pages, the companies should daily post attractive posts and videos on the social media. Gordon (2014) posits that hoteliers should maintain a positive attitude for the customers even when they are negative. It is observed that several times, the managers use rude or accusatory tones to the customers who have provided negative reviews and feedback. In this case, the organizations should focus on creating positivity from the negative reviews. They should be able to satisfy the negative customers and understand their needs and requirements by positively communicating with the customers. The companies also need to conduct research regarding the websites and the social media pages of the competing organizations. In the hotel industry, most of the companies create websites which are attractive and incomplete. Gonzalo (2012) has discussed that most of the business organizations have failed to integrate the social media marketing strategy in the business processes of the organization. It is important for the companies to understand that social media cannot be used singularly for marketing purpose. When the company is declaring something about the shareholders or community relations, it related to the public affairs. When the conversation is related to the corporate culture or the business to business sales, it is a matter of human resource and sales of the organization. It is important for the business organizations to understand that social media marketing is associated with several other divisions of business management. According to Pike (2015) another challenge in the social media marketing in the hotel industry is to remain consistent with the content. In the hotel industry, there is a lot of content available and the companies can daily churn out a large number of articles. However, the major challenge for the companies is to remain consistent with the matter and relate with the customers. In order to resonate with the customers and built a desire for the product or the service, the companies need an in-depth approach which provides quality content to the customers and increase their understanding of the priorities. In order to develop a successful social media marketing strategy, the companies need to develop clear and measurable objectives for the organization. The social media marketing should be developed after the clear analysis of the business objectives and targets. In the strategy development, the companies need to identify the target audience and the social media which can assist it is a chieving the goals of the organization. Summary It can be summarized that the social media marketing is an innovative and attractive method to attract large number of customers. It has wide outreach, cheap and can instantly connect with the target audience. However, there are several drawbacks of using the social media marketing activities. It is relatively new field, thus lacks experienced professionals. Moreover, the companies also struggle with the negative feedbacks and updating the website to provide a clear and consistent message. References Hensel, K., Deis, M.H. (2010). Using Social Media To Increase Advertising and Improve Marketing. The Entrepreneurial Executive 15. Mangold, W.G., Faulds, D.J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons 52, 357-365. Kaske, F., Kugler, M., Smolnik, S. (2012). Return on Investment in Social Media Does the Hype Pay Off? Towards an Assessment of the Profitability of Social Media in Organizations. Hawaii International Conference on System Sciences. Vries, L., Gensler, S., Leeflang, P.S.H. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing 26, 83-91. Pollock, T.G., Rindova, V.P. (2003). Media Legitimation Effects in the Market for Initial Public Offerings. Academy of Management Journal 48(5), 631-642. Verma, R., Stock, D., McCarthy, L. (2012). Customer Preferences for Online, Social Media and Mobile Innovations in the Hospitality Industry. Cornell Hospitality Quarterly 53(3), 183-186. Maha, A. (2015). The Challenges and Opportunities of Social Media in the Hospitality Industry. A Study of the North East Region of Romania. EIRP Proceedings 10. Gonzalo, F. (2012). The Five Challenges of Social Media Management in Tourism. [Online]. Available at: https://fredericgonzalo.com/en/2012/05/01/the-five-challenges-of-social-media-management-in-tourism/ [Accessed on: 30 April 2017]. Christou, M. (2016). Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases. Routledge. Minazzi, R. (2014). Social Media Marketing in Tourism and Hospitality. Springer. Gordon, B. (2014). Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities: Social Media and Online Brand Communities. IGI Global. Pike, S. (2015). Destination Marketing: Essentials. Routledge.

My Antonia Essays (377 words) - My Ntonia, Antonii, Willa Cather

My Antonia My Antonia, by Willa Cather has many symbols through out the novel. Symbolism reflects her own views as a child through her life. Some of these symbols are Jim's grandomother's garden and snake-killing incident. Jim's grandomother's garden made him fell as a part of nature, as human beings originally were in the Garden of Eden. When he came to the garden he would also wonder if people felt like this when they died and became a part of knowledge, goodness, sun and air. His maturity makes him feel how he really feels about Antonia. Jim was always afraid to tell Antonia how he felt about her. Ever since Jim laid eyes on her, he knew that she was the love of his life, but didn't want to tell her because of the big difference of the social classes. Jim often wondered if Antonia could serve as a motherm friend, lover or sweetheart. In the garden Jim and Antonia would play around, work in the garden and picked potatos. The garden symbolizes the freedom that children enjoyed during the youth years. When the sanke-incident happens Antonia brags about how brave Jim was. Antonia exclaimed to Jim's family, He fight something awful! He is all over Jimmy's boots. I scream for him to run, but he jsut hit an hit that snake like he was crazy. (Page 33). At this point Jim realizes that Antonia was more that a friend but Antonia sees him more like a little brother especially since he is four years younger than him. Work can also be another symbol in the term that Antonia worked hard in the farm. Her neck came up strongly out of her shoulders, like the hole of a tree out of the turf Cather emphasizes. Antonia goal was to prove her mother that she can work as well as Ambrosch leads her to compete with the men plowing and to pick up masculine traits that overshadow her feminity. Antonia would always work hard in the fields and people knew she was a hard worker. This symbol of work showes how she does not give up even though she is a girl. Through out the novel symbolism is often used in every chapter. Willa Cather often used symbolism portaining to Jim and Antonia. Willa Cather thought that using symbolism would bring more meaning to the novel. Book Reports

20 Culture Research Paper Topic Ideas to Impress the Audience

20 Culture Research Paper Topic Ideas to Impress the Audience Creation of a culture research paper is an excellent possibility to dig deeper and gain some extra knowledge from a variety of fields of knowledge as culture unites all the things that were created by people during their conscious existence. The investigations of culture are probably among the most interdisciplinary activities as one topic can be studied from various aspects, and the results of the same research title can be totally different depending on the aspect and means of exploration. 20 Culture Research Paper Topics that Will Impress the Readers Here you will find 20 inspirational topics for writing which encompass both pop culture essay topics and themes which deal with art, literature, and other means of cultural distribution. The Mutual Aspects of Cultural Development within Civilization Discourse between Various Races The Development of Globalization Processes as a Result of International Cultural Interaction The Growth of Subcultures as the Manifestation of Modern Cultural Tendencies Reasons for Intercultural Conflicts between Various Races on the Basis of Religion The Moral Standards as the Reflection of Cultural Level of the American Population The Time of Informational Freedom – How Does It Impact the Development of Culture in the World The Outfit of Various Ethnic Groups – Comparative Analysis of Things People Are Accustomed to Wearing Nowadays The Video Games as a New Species of Interactive Pop Culture That Breeds New Generations The Internet as a Peak Achievement in the Development of International Culture Social Networks – How They Are Killing Personal Identity What is the Role of Celebrities as the Carriers of Mass Culture to the Society The Lyrics of Modern Songs as a Heritage for Future Generations The Comparison of Cultural Value between Classical and Modern Arts The Language as Cultural Reflection of the Nation’s Social Background Is the Modern Cinematography Filled with Violence that Disrupts the Moral Values of the Society   The Philosophy of Culture and How It Was Accepted by the Society in the Ancient Times The Peculiarities of Architecture of Religious Buildings of Various Religious Confessions as the Representation of Cultural Beliefs The World’s Literary Fund – the Greatest Treasure of the Culture Pop-Cultures that Were Born due to the Impact of Mass Media Love – the Greatest Socio-Cultural Phenomenon Choose one of these ideas, find our strong facts to support the issue, and enjoy the successful paper that is going to bring you the highest possible grade. Sample Essay: Instagram – the Vanity Fair of Modern Pop Culture Try to guess which feeling is indispensable for human nature for many centuries? Here is the prompting: â€Å"What a nice chariot has this patrician?!†; â€Å"The horse of this knight from Birmingham is amazing!†; â€Å"The Louboutin shoes of this girl can be compared only with her bag from Prada!† So, this feeling is envy. The commandment  «Love your neighbor† was transformed into â€Å"Discuss your neighbor† and â€Å"Compare yourself with your neighbor†. In the modern world, it’s much easier to follow this rule. One doesn’t need to go to the knight tourney or ball as now it’s quite enough just to take a photo with your â€Å"metal horse† and share it with others in social networks. The illusion of the photo works perfectly: other people believe that the person on the photo is the lucky one, and their lives are so boring in comparison with him or her. They say that Facebook is for clever people, Twitter – for lazy and Instagram – for attractive. The last one became a real vanity fair where everyone can boast with something he or she is proud of new Botox lips or appetizing hamburger. That’s the new type of a superhero – the â€Å"example-person†. Such a person doesn’t have some supernatural powers and lives only on the screens of the smartphones, gathers â€Å"likes†, and serves as an example of a successful life about which all average users should dream about. We try to look like this person and get upset when understand how difficult it is. However, don’t trust everything from the web. In autumn 2015, one of the superheroes of our time became sick and tired of everything. 19 years old Australian Essena ONeill – the owner of the Instagram account with half a million of followers, left the social network and shared the truth which was hidden behind each of her photos. Essena became popular in a simple way: selfies, photos of fashionable looks and sportive body gathered a lot of followers. After this numerous brands started to pay her for selfies and hashtags in their products. Sometime later, she opened the truth – all these photos weren’t real. The girl could make hundreds of photos to get one perfect. Social networks aren’t real life. Be careful when admire such photos and ask yourself what was the aim of this or that photo. Hanna Krasnova, the professor from Berlins Humboldt University, states that photos in Instagram demonstrate success, welfare, and happiness. They make us compare our own achievements with the achievements of others. It may even cause low self-esteem. Krasnova provided a research where she gave the definition to the phenomenon of â€Å"Vanity fair†: When you see some nice photos of your friend – the only way of compensation is self-presentation – you post even better photos; your friend sees them and posts better photos again. It’s a never-ending circle: self-presentation causes self-presentation, and the world of social networks becomes even further from the real world. The researches confirm that social media possession makes us unhappy. More and more people worry because of the decision which photo to post doubting whether it is perfect or not. â€Å"Consume responsibly† – such a note should be added not only to beer bottles but to social networks as well. Hundreds of followers and â€Å"likes† are often only the sign that the person has mastered the commandment  «Discuss your neighbor†. The happiness which we see on the Instagram photos is not always present in the real life. References: Trompenaars, F., Hampden-Turner, C. (1997) Riding the Waves of Culture. Understanding Cultural Diversity in Business. 2nd ed. London: Nicholas Brealey  https://pdfs.semanticscholar.org/baa5/8e86493834d21459cba14437d8900542d666.pdf Campbell, L.M. 2005. Overcoming obstacles to interdisciplinary research. Conservation Biology 19:574–577.  https://pdfs.semanticscholar.org/84a7/6db8fb7ba0bc77d179dda25b3419a4d3d525.pdf Brosius, J. P. 2006. Common ground between anthropology and conservation biology. Conservation Biology 20:683–685.  https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1523-1739.2006.00463.x Nyhus, P.J., F.R. Westley, R.C. Lacy and P.S. Miller. 2002. A role for natural resource social science in biodiversity risk assessment. Society and Natural Resources 15:923–932.  https://digitalcommons.colby.edu/cgi/viewcontent.cgi?article=1044context=faculty_scholarship Kastanakis, M. and Voyer, Benjamin G. (2014) The effect of culture on perception and cognition: a conceptual framework. Journal of Business Research, 67 (4). pp. 425-433.  http://eprints.lse.ac.uk/50048/1/__lse.ac.uk_storage_LIBRARY_Secondary_libfile_shared_repository_Content_Voyer,%20B_Effect%20culture%20perception_Voyer_Effect%20culture%20perception_2014.pdf Scott, J. 2009. Social Network Analysis: A Handbook, 2nd Edition. London: SAGE Publications.  http://arts.uwaterloo.ca/~pjc/pubs/Sage_Hbook/Sage%20Chap17.pdf

On The Road To Entrepreneurship Article Example | Topics and Well Written Essays - 750 words

On The Road To Entrepreneurship - Article Example the US with an endeavor to gain knowledge in diverse fields, thereby returning home and pursue lucrative careers that will boost the nations’ economy and create a self-reliant country. The program caters for air fare, accommodation, tuition and other miscellaneous family expenses. A large number of my colleagues spent their leisure time peers from home, read Saudi newspapers, watch sports, check in at restaurants and gather home to engage in recreation on a PlayStation. We create a mini Saudi Arabia in each of our protected university environments. However, this compels an individual to pose the following question, â€Å"Is that the best value for the investment that our country made in us?† this, therefore, highlights the need for maximally utilizing the investment instilled in us. It will be critical to go out and promote our country’s cultural and social aspects, both within the campus and outside in the business world, owing to our imperative number of over 100,000 ambassadors. For instance, if each of our colleagues went out to educate to our American friends about our nation, over a million US citizens will be conversant with our nation. This would eliminate the misconception about our country, as the media perceives it. If the beneficiaries of the program pursued any of these questions and went beyond my anxiety-neutral situation, I would have perceived the real America and learned lessons that would enhance the education that I endeavored. I mulled over the issue only after I graduated and started working in a US company. I retain information of my dad’s advice prior to coming to the US, â€Å"Son do not just come home with just an MBA, you’d better bring a technology business along with it†. I failed to consider the issue critically. As such, when he inquired after graduation whether I had a business arrangement, my answer was negative. At the time, I realized how profound my dad’s advice had been and how effortlessly I forgot. My country

Memo writing Essay Example | Topics and Well Written Essays - 500 words

Memo writing - Essay Example r is that Social Security has been viewed by both parties and many different congresses as a means to rapidly provide a level of funding to any number of pet projects or current goals that exist. Naturally, such a practice has been short sighted to say the least. The end result has been that due to the fact that such a high level of borrowing from the fund has taken place, no project or governmental action is necessarily better off. The level of intra-governmental debt has remained the same. Moreover, the worst part of this type of borrowing is the fact that due to the way in which the laws that govern the use and utilization of Social Security â€Å"surplus† has meant that no meaningful level of surplus has been allowed to accrue. With respect to the way that Social Security surplus funds are allocated and distributed, the government considers a surplus as anything over current liabilities. A secondary means by which the government could and should seek to provide extra resources to the Social Security Fund is to increase withholding taxes on paychecks. Although raising taxes is never a popular choice among candidates that are seeking popularity with their constituents, the fact of the matter is that it is mathematically proven that the fund itself cannot continue to survive unless it receives an influx of new cash; whether as a function of increased government debt or by increased tax burdens upon those individuals who will one day rely upon it. In this way, the reader can quickly see that there remain two options for keeping the current fund afloat past 2033; taxation or an increase in government debt.1 Due to the fact that government debt already surpasses 15 trillion US dollars, it is not advisable that the government should assume that it will continue to have the capacity or the option to borrow the funding necessary to provide Social Security past the time in wh ich it will become insolvent. As one is fully aware, the benefits of Social Security are

Globalization and Entrepreneurship Essay Example | Topics and Well Written Essays - 3750 words

Globalization and Entrepreneurship - Essay Example As a highly diverse company, 3M Optical's basic strength has been the core values that its has inherited from its mother company. These have served it in good times as well as bad. The sheer diversity of the company as it has traced its journey from mining to manufacturing of various products. The image of a company is a reputable one. It has a high degree of quality owing to its state of the art testing and development lab. Also, it has been known since its founding days, for bringing together the best technicians in the field under one roof. (Bartlett et al, 1999) Further, the company has at its disposable a huge resource base owing to the fact that it is an old company that has been acquiring these resources for the longest time. Other than that, it has a high capacity for production as well as the best brains working on it. The company also works along the principles of creativity - whether in its labs or outside of it. This has been one of the major reasons that have contributed to diversity in its product profile. (Bartlett et al, 1999) 3M is a company that is in strong need of a new image. The lack of the same has taken away from its core marketing values. The company has been so engrossed in founding and establishing new technologies that it has almost let marketing and branding take a backseat. Further, this has led to stagnation as far as growth and sales figures are concerned in the commercial sense. (Bartlett et al, 1999) The company's weaknesses lie in the fact that it needs to match it expansion with appropriate handling of the human capital within the company. This has led to a point where there is no freshness or motivation within the company and among its employees. (Bartlett et al, 1999) There needs to be more focus on the industrial relations practices that are followed within the organization. Owing to the type of products being produced, there is a certain monotonous tone to the activities within the organization. Further, managing corporate entrepreneurship has been an activity that has not been carried out very well in lieu of the expansion that the company is surging towards. This is due to the fact that there are no well structured lines of interaction and communication within the organization to match the growth in activities. (Achrol, 1997) Entrepreneurial Strategy There is a lot that can be done as far as this company is concerned. The CEO has already set the ball rolling with a new focus on shifting the focus towards gaining a competitive foothold in the global marketplace. This has been apparent in the new policies now followed by the company. In addition, a focus on creating a brand identity is a key measure that will

A Dissertation About Issues In logistics management

A Dissertation About Issues In logistics management 1. Introduction: This dissertation is about logistics management. It is a part of the supply chain management which involves with the inflow, outflow, procurement, maintenance and storage of goods and services. The supply chain exists between starting point to delivery point. As mentioned by Ackerman (2000), Logistic management basically means having a right thing, in the right place at the right time. This project is focus on the activities of manager of famous company to perform in order to make the organisation a success. In todays environment there is a need to stay updated in order to know the flaws in business, to think at the right time and act accordingly. There is always a complexity in dealing with the ever-changing customer requirements, their expectations relating to price, competitions in the economy and so on. All these have to be met efficiently in order to cope up with the situation. The success of a goods or service depends on how well strengthens of the distribution strategy is studied and how the suppliers, markets, storage and transportation are dealt with right strategy. The upcoming areas deal with the entire process involved in the transformation of a raw material into the ultimate finished product. Logistics management presents a v ariety of tools to understand the logistics in effective decision making and how it goes in relating the broader issues in the entire supply chain thereby finding out ways and means in achieving the strategic goals (Ackerman, 2000). The company that is selected here is Tolam Logistics which is located in Hong Kong. It was established in 1996 by Mr. Eric Lam who had about 20 years experience in freight and transportation. The TLs provide One Stop shop logistics services by all type of facility of logistics like storage, delivery, custom clearance etc. The TLs main customers included Toshiba, Sanyo, Kleon, Fujis air conditioner and Plasma Televisions. It had a warehouse of 100,000 sq. ft. and owns around 32 trucks. The staff strength resulted to around 100 including permanent staffs (Magee, 1985). Tolam Logistics is a logistics company engaged in the distribution of goods that are received at its warehouse. The main points that we focussed here is warehousing and distribution. The objective of this case study is to discuss its objectives, strategies and methods employed in: Transportation planning: TL uses its own trucks to transport the goods without depending on outsourcing of transport. Only when the demand exceeds its transport facilities it does not hesitate to make use of outsourcing and in situations where the demand is low it has no problem to put its trucks idle. They use their trucks in such situations to generate income by outsourcing their trucks to other uses. E.g. In monsoon season due to low business activity at that time not using outsourcing trucks and deploy only own trucks which runs on fixed route and fixed contract which surety of fixed expense and income. Inventory management: TL provides a sound inventory system. They receive orders in the night and make despatches in the daytime. They forecast the warehouse space and transportation on a quarterly basis in order to know its requirements. Companies usually reserve their space in the warehouse depending upon the volume to be held in the warehouse. They have latest technology for loading and unloading 14 vehicles at a time. Information technology: TL has an extended use of computer systems to record various transactions happening inside. It maintains a separate database for each customer. TL is now in the process of developing a new IT integrated system that will open up new exits to the company. TL does have difficulties in providing different legacy systems, so they are planning to install a common platform on the web so that all its customers can be satisfied at a time. They are implementing barcode system to tracking goods(Frederick Ross, 1996) 2. Aims and Objective: We are learning about the issues of logistics management and for this purpose I am planning to take up the company Tolam Logistics as the main subject. Tentative research questions can be considered for this purpose is What are the main factors that affect the logistics management at TL, Do theories of logistics apply at the ground level?, How important is logistics in managing customer satisfaction?, What are the performance measures, costing methods and metrics used for logistics management?, Can modern communication technologies impact logistics management. 3. Theoretical Background: 3.1 Logistic Strategy and Planning: The supply chain strategy is main link to growth of business strategy and it should taking care of balance maintained between the cost and service offered by firm. As mentioned by Tompkins (1998), following factors have to be considered here, The customers and suppliers should be aligned in regard to the internal company operations. Companys inflow (Raw Material) and outflow (sales) should be maintained as per market demands and trends with the help of internal company operations likes collect, pickup, packaging, deliver etc. The marketing and sales plan should be aligned to meet the supply chain strategy means like E.g. For launching a new product in the market sales plan like marketing should be start after enough production flow carry on to fulfill the demand of market, If market trends change the immediately we have other strategy for product modification. The capital expenditure has to be aligned to the supply chain operations. E.g. Firm have enough capital for monthly fixed expense like production cost, sales, salary, rent, marketing and promotion cost etc. The HR structure has to be aligned to the supply chain E.g. HR structure have enough manpower to operate the production, sales and marketing etc dept. The supply chain has to be aligned in order to meet the investment policies. The supply chain has to be aligned in order to meet the growth targets. The supply chain has to be aligned in order to make room for expansion of the business. Logistic planning involves the use and management of all logistic resources in order to maintain the desired cost and service performance. The considerations include the inventory positioning, inventory levels, number of warehouses, types of warehouses, mode of carrier selection and so same will be forwarded. The company can decide on whether to deploy a high service method or a low cost service method. A high cost method deploys more warehouses, use fast delivery transportation and maintain high stock levels. This method of course is mostly trying to avoid the high cost. Whereas, a low cost service method gives value for cost by reducing the number of warehouses to one, use cheap transportation and maintain longer lead time in ordering stocks. Through improved warehouse design the cost of handling materials can be reduced to a great extent prior delivery goods arrange as to easily loading and unloading from trucks, by arranging direct vehicle loading of materials from the warehouse and implementing automated installations are two methods that can reduce handling material costs. By conducting an assessment of the transport costs and implementing the right choice by comparing current transport costs with that of the occurring standard rates can bring down transport costs to the minimize with routes selection, speed of vehicle, Regular maintained vehicle, road maps, uses the GPRS system to reach at delivery point. This type of logistic planning goes a long way in attaining the right logistic system. Company has to consider four main points while planning a logistic system; they are as stated above, customer service levels, facility location, inventory decisions and transportation decisions. These four levels are related to ea ch other and therefore integrated planning has to be considered. Planning here means designing the logistics network as a configuration of warehouses, production plants, selling areas, stocking-areas, transportation and information systems that aim at balancing an equilibrium between the overall costs and the revenue. Briefly idea for the logistic planning means the total cost concept should be studied to consider the supply chain.   3.2 Customer Service Strategy:   Supply chain is basically considered as a strategic concept that involves understanding and managing the sequence of activities -from supplier to customer-that add value to the product supply pipeline (Tompkins, 1998). The role of customers in the supply chain market is not incidental. Every company in this chain, irrespective of market size mainly they thankful to its customers as the fact is that in all profit of firm there are customers are in center whom to buy the goods and services produced by each one of them. This century marks the end of monopolies and therefore customers can make an array of choices. When customers decide not to buy products in a particular supply chain, then no doubt the company would collapse without earning any revenue for the expenses incurred in launching the product on the stage of saturation and decline stage. So, the supply chain should be structured in such a manner that there is a common link between the products as such and the end customer. It is because that the tastes of customers keep changing and their expectations goes on rising, when product cycle at saturation and decline stage at they began decreasing brand loyalty and put in for anything that attracts them. Thus the importation must be put on conducting effective market analysis to know the needs of different groups of customers to whom the offer is to be made. Its main aim is to polish its contact with the customers. The rationale behind this strategy is to improve services provided directly or indirectly to its customers and to use the information in the system for targeted marketing and sales purposes. A kind of metrics should be used to assess the customer service, like the companys ability to fill the orders in limited time or the delivery of the products on the due date. Other researches can be conducted to find out the reason for not delivering the products on the due date. There is no compromise for an act of negligence in meeting customer satisfaction as it is the customers who ultimately judge the life span of the company.  In todays fast growing economy, it is not the matter of fact that the big beat the small but it is the fast beats the slow and the accurate beats the inaccurate. Below are mentioned seven steps to reduce the fulfilment costs by improving customer service at the same time (Tompkins, 1998). According to him, the following points are important with regard to supply chains, Integrate with order entry system: In todays hyper competitive economy it is very difficult to maintain order fulfilment through the internet. Most of them placed through internets are managed poorly and which end in resulting distorting customer satisfaction due to delay in product delivery. Integrating a systematic order fulfilment process tends to reduce manual labour that saves time, increases profitability and customer satisfaction E.g. Order received in night and make delivery in the day time. Build in adaptability: Providing exceptional customer service has proved to be challenging in todays competitive environment. Companies can meet this challenge by proving to be adaptable with the customer wants makes changes in their orders right from the purchase and even upto and after shipment. This can prove to be successful as the customers can get what they want even if their product changes from the market. E.g. Tailor made transportation system like packaging facility as per weather. Confirm with bar codes: By changing the bar coding into an automated one ,the company can save a large amount of its time and energy and even implement perfection in planning as it presents real time data instead of mere projections. E.g. In the ware house material arranged with barcode easy to locate particular product with the barcode system we can easily shift goods as per priority of delivery and delivery places. Conducting automated pickings: Automated technologies are easily fulfills the needs of customer thereby increasing customer satisfaction and bringing in repeated business in a shorter time span. E.g. Goods collection from customer destination is one of good example of automated pickings its save time and money of customers which bringing repeated business. Automated shipping plans: Using automated shipping plan the workers can pick to a predesigned way of stacking the containers without going for trial and error methods. This saves a lot of time and energy of the workers engaged in stacking the containers and speeding the delivery with less expense than without ASP. E.g. Barcode system on containers and on the area of ware house which easily track the goods and easily stacking and speeding the delivery. Automate shipment verification: By applying automated verification together with automated picking and using bar codes, more time can be saved on packing, verifying and shipping process. Sourcing orders based on facility workload: Logistic managers should use the method of best utilize of space when multiple warehousing and distribution facilities are available in order to improve responsiveness and maximize flexibility. The above factors tend to make the shipment reach the customers more quickly and which therefore has a direct impact on their satisfaction levels. The standards of service provided to end customers should be determined and mentioned on top of the list. The remaining strategic decisions should also be taken considering the customers interests. Frohne, (2008), Organization has to adjusting the supply chain as such to meet the market demand and product features, Determining the relation model among the supply chain participants, Selecting the suppliers, Determining on the distribution channels, Adopting a specific method of stock holding, Determining the location and nature of the warehouse, Formulating guidelines in selecting the transportation. Taking a decision on any of the above mentioned factors without giving due consideration to the customer needs may seriously affect the implementation of the general strategies of the supply chain, as the strategies of the supply chain are competitive in nature that aimed at end customer satisfaction.    The focus of supply chain on the customers can be studied more explicitly using the Quick Response concept, which means identifying the demands and reacting to its changes as quickly as possible. This concept was developed in relation to textile industry in order to avoid losses due to change in demand. The QR nature is such that it assume in close cooperation with the supply chains by providing maximum satisfaction to its customers by reducing the costs to its minimum. This becomes material if the customers provide timely information to the suppliers regarding their demands and they make timely supply of the demand. This method would no doubt increase sales by reducing the costs by bringing in profit to all the supply chains involved. 3.3 Procurement management: Procurement is appropriate goods at best cost which fulfill the requirement of purchase with good quality, quantity, time and location. It is regarding the profit orientation fastest growing business firm rather than simple cost cutting measures. There is an old saying Goods well bought are half sold, this means that the success of an organisation depends on the efficiency of its purchasing department. If organization purchase good quality raw material then its increase the productivity of internal operation, quality of final goods, reduce the wastage. Buying dept and selling departments are interlinked, in other words if buying dept purchased goods without proper consultation with the sales department which knows the nature and trend of the market, then the sales department cannot succeed to sell the goods at a profit. E.g. if purchase department without consult with sales dept purchase water resists packaging material in monsoon season to purchase waterproof material for packaging its indirectly effect on business cost, time etc wastage. In monsoon season low business activity need low quantity of packaging material need to know quantity of material as well. Scientific purchasing methods should be adopted in order to purchase the right product at the right price and place, in right quantity and quality and from the right supplier. All these factors are interconnected. There is always confusion for all the concerns regarding what to buy, where and how to buy. All these problems can be solved by performing the following purchasing functions. Jones, James V., p82(2006) Planning the purchase of goods: The producer should decide on the required amount of stock of raw materials and parts that is to be purchased on the basis of expected volume of sales and the estimated rate of production. It has some sub functions that has to be followed to make the purchase effectively. They are preparation of the budget, determination of quantities to be ordered, stock turnover, consideration of effects of changes in fashion and price changes. Assembling: It means gathering goods from various sources and bringing them to the business place. E.g. Head office ordered for packaging material and store in warehouse then need to supply at all branches on right time. If goods received from japan to deliver at north London then japan branch send goods to main office at uk branch then they supplies to London branch and London branch supply to north london branch whom deliver it to customer. Locating the sources of supply: The buyers have to search for various sources of supply and maintain contact with them. In the selection of the suppliers, the buyers should consider the efficiency, rate and location, capacity of supply goods, goodwill and financial stability of the suppliers. It is always desirable to maintain liaison with two or more suppliers to ensure uninterrupted supply in case of non availability of raw material from one supplier buyer sure for available from another supplier and supply of raw material not interrupted. Market news: The buyers should be always aware of the market, the prices, the change in fashion, tastes and attitude of the customers should be updated. The launching of the product and their impact on the customers should also be monitored by survey of customers like-dislikes, market share, market trends etc. Negotiation of terms: After the above activities have been completed the buyer has to finalise on buying. For this he has to negotiate with the suppliers terms and conditions. Usual negotiations will be on the quality, quantity, price, discounts and terms of delivery. Transfer of title: Finally, immediately after the payment the buyer should get the title transferred in his name. He should get the relevant documents like final agreement copy, terms and condition letter, quotation etc in his custody. To take a quick look at how CEVA logistics a leading supply chain management company has tied up its hands with Ford, a global leader in the automotive world, proved to be a success. The operation is located closely to the plants proximity and provides small lot market consuming areas, container management and efficient transportation system. CEVA was awarded three awards for its efficient supply chain in providing customer satisfaction through maintaining quality, fast delivery and excellence in management from Ford. 3.4 Financial aspects of logistics: Financial managers have a responsibility to raise capital for maintaining inventory and also for the firms overall profitability. There is a global solution for low risk work. Once a company enters to do business globally its financial risks also arises. It needs to ask questions as to how it will get its money in business or whether the goods will be accepted only after the shipment. Companies can use various financial instruments that banks offer nowadays in the form of letter of credit and the like. The payment condition regulates the flow of goods or services in the logistic system and the mode of payment. Some of the common means of payment are way bills, letter of credit, commercial invoice etc. on the basis of payment conditions; banks have adopted a new means of payment under the term called financial engineering. These have proved to be very much useful in enabling the free of capital that is blocked in ventures and also reducing the time of funds being locked up in business . They also have to verify the terms and contract of payment with customer and what is fixed expense are occurred against payment method with customers. The currencies of various countries can also affect international logistics in many ways. These are foreign exchange control and risks of exchange associated with warehousing. This can be reduced by selecting specific company locations, countries that have a stable market for their currencies. By reducing the order processing time can also minimise the risks involved in exchange rate.    3.5 Packaging and Inventory Management   Packaging is technology of preparing goods for transportation, sales, warehousing, logistics, evaluate the design of product. Packaging is concerned with the planning, distribution, sals and storage etc. Packaging makes attractive to the end consumers the old product. It is a group effort of the designer, the researcher, the engineer, the marketing expert, the sales department and the top management. It should be designed in a systematic manner in order to achieve its very purpose (Voortman, 2004).  The various factors to be considered while taking packaging decisions are the size, colour, material, text, brand name, caption etc. In packaging designs the AIDAS formula (see Figure 1) has to be successfully implied. AIDAS represents five basic points. They are attention, interest, desire, action and satisfaction. These are very much important in the supply chain strategy which goes ultimately in meeting the customer needs. The need of packaging is to ensures the supply of right quant ity and quality of the product, to protects the product from any damage caused due to dust, mishandling, pilferage etc, to makes the handling of products conveniently, to facilitates the storage of products, to makes it convenient to distinguish our products from that of the others, to makes the product more attractive, to helps the customers to reuse the product for some other purposes Packaging holds a very important place in the supply chain logistic management. Only when the products are presented well the customers has an urge to buy it more frequently.   Fig. 1 AIDAS Source:- self 4. Inventory Management:    Inventory management aims to handle all function correctly with tracking and management of material. Inventory management is very wide definition like to replenishment lead time , carrying costs of inventory, asset management, forecasting, valuation, visibility, future inventory cost, space, quality etc. The ultimate aim of supply chain management is how well you manage your inventory. Manufacturers face a number of challenges which require not just exceptional planning but also an effective communication setup that keeps you updated at the spur of a moment. From rapid changes of customer demands, globalisation or even natural calamities can cause your inventory to be stuck up paving way for no wages to the employees. Therefore there should be a quick information system to discuss the inbound and outbound issues affecting the demand and supply. For this there should be a well managed supply chain inventory management in order to keep the business running without any interruptions (Bo wersox, 2000) There are benefits and risks of holding inventory as mentioned below, Avoiding risks of sale: If a desired amount of inventory are stored that are ready to be sold, can bring in return to the company. It can avoid losing its customers for non supply of products. Shelf-stocks are those products which are sold to its customers with little or no modifications; an example of such a product is automobiles. Quantity discount: When goods are purchased in bulk quantity the suppliers offer a discount. This is in fact helps the buyer to make a more margin in profit. Even sometimes suppliers are ready to supply goods on credit for time period like one week /month thats all capital invest in other source for time being help to cash cycle. Reducing ordering costs: Each time an order has to be placed it incurs certain expenses like mailing costs, typing, approving and the like, so if inventory is stored in bulk it can reduce the ordering costs to a great extend. Reducing the set up costs: Start up costs is incurred each time a product is produced. Maintaining large stocks of inventory helps in reducing the set up costs. Reducing risks of production shortage: If any part of a product is unavailable it may result in the production to stay at a halt. Therefore it is good to hold inventories to maintain sufficient flow of supply to the customers. Avoiding risks of holding inventories: Reduction or decline in the market price: It faces the risks of price cutting by competitors or the arrival of a new product. In such situations holding inventories in large    amount would only prove to be a loss for the holding firm. Also inventories more money on new product like advertisement, launching, promotion offers, discount schemes etc. Deterioration of the product: Product may get worse when it is held for longer periods. Obsolescence of the product: The product may become obsolete and outdated when the customers tastes and preferences change. While dealing with inventory management in the supply chain it is also advised to go through the costs of holding inventory. The costs associated with inventory are of two types; direct costs and indirect costs. The direct costs of holding inventory are the materials cost, ordering costs and carrying costs. The indirect costs of holding inventory are costs of funds tied up in inventory (opportunity cost) and the costs of running out of stock (stock-out cost) (Waters, 2003).   When critically evaluating the inventory management we can sum up the objectives like to ensure that the materials are available for production without interruption, To maintain sufficient stock of raw material in times of shortage, To ensure that inventory of finished goods are readily made available to meet the customer demands., To maintain a balance between the inventories., To prevent the inventory from deterioration by providing proper warehousing and insurance.   From the above mentioned points it is evaluated that inventory if not controlled properly may either way prove to be wastage to the concern. This has induced the need to find out techniques to control the inventory.   4.1 Economic Order Quantity: EOQ (see Figure 2) is the level where total demands of product is constant over and each new order is delivered in regularly when in the inventory is reach at zero level. It is important to note that only the right amount of the inventory has to be stored. EOQ means the determination of the right quantity to be purchased. A balance has to be maintained between the carrying costs and the ordering cost. EOQ is the point where the total cost of ordering and the cost of carrying the inventory would be the minimum. For EOQ we assume that the ordering cost, rate of demand, purchase price and delivery quantity are constant with fixed lead time. The main point here to be noted is whether you increase or decrease the purchase the total of all the costs should be maintained at a minimum (Stock, 1993). Fig. -2 Formulas for Economic Order Quantity. Source:- Google Image. 4.2 ABC analysis:   ABC analysis (See Figure 3) is a technique of exercising selective control over inventory items. It is a method of controlling material according to its value. Its a mechanism for impact on inventory cost by identifying items. A concern need not exercise the same degree of control over all materials. Materials of high value should be closely controlled than materials of low value. Accordingly, the materials will be grouped as A, B and C. A category material constitutes only a small percentage of the total items but they have the highest value. By category items constitutes a higher percentage of the total items but have only a medium value and the C category items constitutes the highest percentage in the total inventory but it has the lowest value. ABC analysis is based on the principles of Selective Inventory Management.   Fig-3 ABC Analysis. Source Google Image 4.3 Determination of Re-order level: Re-order level (See Figure 4) is that level of inventory at which the firm should place orders in order to maintain stock of the inventory. It is with regard to the timing of purchase. When orders are placed new products will reach the before it runs out of stock. Last minute order placing is not found here as the orders are placed slightly above the minimum stock level. The above techniques can go on a long way to control the sufficient inventory. As inventory forms the life blood of a concern not a minute carelessness can be made in maintaining adequate stock of inventory. As there is a supply chain all over the globe it is high time to forgo with traditional inventory management process and continuously manage inventory through the global supply chains to optimise the inventory. The excellence in supply chain is required to strike a balance between the lead times, budgets, inventory costs and the risks. In order to maintain optimum utilization of inventory it is necessary to balance the supply chain management against the business policies, changing market demands, risks and other constraints. It makes it important to know what inventories to carry, how, when and in what form.   Fig. -4 Diagram of Reorder Level. Source:- Google Image. 5. Physical Distribution and Monitoring Performance: 5.1 Warehousing   Another important area which forms an important part of the supply chains strategy is the provision of proper storage and warehousing facilities until the goods are ready to be consumed by the end customers. Its primary aim is controlling the movement and storage of goods until they are demanded in the market. Warehouse management system aids in supporting the associated areas like transportation, put away and picking (Frazelle, 2002). Here the warehousing systems can be managed in both ways either manually or automatically. In order to explain this much better an illustration is explained below. A UK based company is a manufacturer of books, cards, antiques and other souvenirs. The company has to ship its products to more than 500 destinations around the world. Now to know the challenge it has faced, it managed to build up its own warehouse of a 10,000 foot and used paper based system. All the products have to be located based on the colour or relying completely on the staffs employ ed there. But this system proved to be inefficient as there always raised confusion between the products as different products sometimes were of the same colour. This took up a lot of time and energy of the concern and they were piling up with shipments that were yet to be dispatched. This started to affect the concern both on its revenue as well as its customer satisfaction. It also led to the duplication of work as the same lists were printed twice. They recognised that th

college parties Essay -- essays research papers

College Parties   Ã‚  Ã‚  Ã‚  Ã‚  Ever since I’ve come to college my whole life has changed. Living on my own is fun but I miss being back home. I hate having to do my own laundry and clean my room, I miss my mom doing those things for me. I’ve made many new friends that I hang out with everyday and we’ve become extremely close. I think I like them so much because they remind me of my friends from back home. The work is also a lot harder than high school and it is very stressful. Once I finish all the work that I have to do I like to party to get my mind off of it.   Ã‚  Ã‚  Ã‚  Ã‚  Our school is not a very big party school but when there are parties to go to they are usually pretty good. The party nights during the week are usually on Tuesday, Friday and Saturday. Usually the main party nights at college are on Thursdays but since our school is a suitcase school our main party night is Tuesday. The parties to go to are either in the village, Park Avenue or in the suites. The real good parties are at the basketball house and football house but they only have parties when they win, which isn’t very often.   Ã‚  Ã‚  Ã‚  Ã‚  The types of things that go on at these parties are fights, alcohol and drinking games, loud music, dancing, socializing, smoking, rape, drugs, sex, drunk driving, and police. When I got to my first party it was nothing like high school parties. There was so   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  &n...

Classroom Environment Management Essay

Designing a classroom where the environment is safe for the students and those providers who will be working with him or her will have adequate space, flexibility of surroundings, safety, and ease of access and mobility for both the students and providers is essential. The classroom environment for those students identified with learning, emotional and behavioral disabilities fosters positive educational and social growth by providing individual areas for students as well as establishing small group areas in an inviting environment. Attention to all styles of learning is sufficiently addressed through the uses of visual, auditory, and kinesthetic stimuli. In this reflection, an appropriate classroom environment plan will be highlighted relating to students with learning, emotional and behavioral disabilities in a high school setting and will be accompanied by a visual diagram of the actual set-up of our classroom through a graphic representation of the classroom attached as Appendix A. In order to establish a desirable classroom design for students with learning, emotional and behavioral disabilities (Kauffman, 2005), one of the first considerations would be to allow spaces for structured and non structured individual and small group instruction and activities Students need personal space to work independently with staff in a one-on-one setting, specifically if they are not cooperating, are hyperactive, are displaying limited self-control, or simply need to be alone for a brief period of time . In addition to providing for individual stations, several round tables are necessary which allow for small group interaction, thus, creating a sense of community and collaboration, are included in the classroom (Bos & Vaughn, 2006, p. 462-463). Moreover, the classroom should reflect an open floor concept through allowing adequate space between the individual and small group stations. Two round tables are located on one side of the room with three individual work stations on the other. Bookshelves (mounted to the wall) containing clearly labeled multiple resources are located on one end of the classroom. Separate bowls of stress relieving balls are placed on the tables and desks. These stress balls are especially useful when students are frustrated or having difficulty focusing his or her attention. Emergency exits are well-marked with evacuation and emergency procedures, next to classroom rules and expectations. Classroom exits are visually marked and all students are trained on emergency evacuation procedures, promoting safety and security in the classroom. Loose materials, such as scissors, rules, pens, pencils, markers and other instruments are located in support staff desks. The classroom environment is well-lit with both artificial energy efficient lighting and abundant natural lighting, and has large windows so the students can view the outdoors (U. S. Department of Energy, 2008). The lower halves of all windows are covered with bright paper so students will not be distracted by the outdoors (e. g. , people walking by, cars passing by), leaving the top half of the windows uncovered which allows for the sunlight to still come through. The natural lighting in the room is exhilarating when reflecting off the walls, which at times engages students to speak about weather and nature, promoting a welcoming learning environment. The atmosphere of the room is homey and welcoming and the walls are brightly painted and decorated with inspirationally themed posters throughout. Student work is displayed throughout the classroom, further enhancing the room and contributing to a sense of community and family. Background low volume music of various types is played to stimulate the environment. Technology is an effective and essential tool for delivering instruction and must be integrated into the classroom (Bos & Vaughn, 2006, p. 462-463). Computers are located on the individual desks throughout the room. Students all have unique ways of learning, some visually, some tactilely, and some auditorally. Given that an environment should be conducive to all types of learners, all of the above must be incorporated into classroom environment plan. Lastly, proper ventilation in a classroom is important. Temperatures that are too hot or too cold are not productive to student learning and performance and can generate or contribute to an increase in undesired behaviors or attitudes (U. S. Department of Energy, 2008). Students will become distracted by changes in the classroom and, as such, careful monitoring of the classroom temperature is required. Having windows in the classroom allows the students and staff to enjoy the fresh air outside, which again can promote discussion about nature, weather and the environment. Classrooms can be modified according to the specific disability being served regardless of the population’s limitations. An environment that is safe for the students and for those working with students is essential. Appropriately arranging the classroom to meet the specific needs of the students with whom one works is important. Properly defining small group areas, individual stations, a conducive, welcoming environment, with integrated technology, will all be beneficial to meet the needs of all students. This paper outlines a classroom environment for students with learning, emotional and behavioral disabilities.